2023 Cupra Born pricing and features: Electric hatchback due next year

Sub-$60,000 price for Cupra’s first electric vehicle

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The 2023 Cupra Born five-door small hatchback will touch down with an asking price of less than $60,000, with order books open from December 19.

Starting from $59,990 before on-road costs, the Born adds another option to Australia’s most affordable zero-emissions vehicles.

How much is the 2023 Cupra Born EV?

Cupra Born$59,990 before on-road costsACT: $61,990, NSW: $62,490, QLD: $63,490, VIC: $64,490, WA: $64,490, SA: $66,490
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While it is priced higher than the more affordable MG ZS EV, BYD Atto 3, Hyundai Kona Electric and Nissan Leaf, the Born represents the cheapest electric car from a European brand.

While the Born is Cupra’s first EV, it also marks the start of Volkswagen Group’s range of more accessible EVs in Australia, leading the way for the Volkswagen ID.3 and ID.4, as well as the Skoda Enyaq, all of which roll on the same MEB modular platform.

Cupra has also offered drive-away pricing for the Born, with total costs ranging from $61,990 for customers in the ACT to $66,490 for customers in WA, although recently introduced incentives may offer further reductions depending on the state.

2023 Cupra Born powertrain and features

A single variant will be offered from launch equipped with a 82kWh battery, rear-wheel drive and 170kW/310Nm, however, Cupra is offering customers a number of option packs to create a more individual Born.

19-inch alloy wheels (black and copper)Auto-dimming rear-view mirror
12-inch infotainment systemDrive mode selector
Wired Apple CarPlay and Android AutoTyre pressure monitoring
DAB+ digital radioFront bucket seats
5.3-inch digital instrument clusterRecycled fibre upholstery
Four USB-C ports (2x front, 2x rear)Dual-zone climate control
Wireless phone chargerAdaptive steering
Colour-adjustable ambient lightingSports suspension
Leather-wrapped heated steering wheelAutomatic parking
LED head and tail-lightsRain-sensing wipers
Rear spoiler360-degree camera system
Heated power-folding side mirrorsCarpet floor mats
Keyless entry and push-button start
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The $2600 Performance Pack upgrades the standard 19-inch alloy wheels to 20-inch rims wearing Michelin Pilot Sport 4 tyres, and a Dynamic Chassis Control ESC mode, although ticking the box reduces the number of seats from five to four, while the wider tyres drop claimed driving range from 511 kilometres to 475km.

Opting for the Interior Pack adds another $2900 to the bottom line and a list of luxury touches to the cabin, including sports front seats with heating, 12-way electric adjustment and massage function and Aurora blue Dinamica upholstery. The package also includes a premium Beats sound system with nine speakers, while heated windscreen washer jets prevent freezing in cold conditions.

Like the Performance Pack, the Interior option reduces the seat-count to four. Aside from $475 Aurora blue metallic paint, all other Born equipment is included in the price.

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Its main central touchscreen measures 12.0-inches and is complemented by a 5.3-inch driver’s instrument cluster, and Android Auto/Apple CarPlay is standard, although not wirelessly.

Other tech highlights include LED headlights, cordless device charging, two USB-C sockets for the front occupants and two for the rear, and ambient cabin lighting.

Comfort and convenience features include; keyless locking/unlocking and start, a heated leather steering wheel, dual-zone climate control, tinted rear windows, and a 385-litre boot.

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There’s also a decent amount of safety and driver assistance features offered in the deal, with a 360-degree camera, tyre pressure monitoring, seven airbags, automatic headlights and wipers, lane-departure and parking assistance, adaptive cruise control, driver fatigue monitoring, and autonomous emergency braking with pedestrian and cyclist recognition.

Cupra claims the Born offers ‘hot hatch’ appeal and, with a zero-to-100km/h acceleration of 7.0 seconds, the Born has comparable performance to the entry-level Tesla Model Y or mid-range Audi A3, for example.

Cupra Australia director Ben Wilks explained that its first electric vehicle would be one of the most significant in the brand’s evolution.

“To combine a long 500km-plus EV [driving] range with instant electric performance and controllable dynamics through the sharp steering and rear-wheel-drive chassis, places the Cupra Born in an exclusive part of the market,” he said.

“From range and pricing to space and driver satisfaction, the Born will be the most important vehicle that Cupra launches as it defines class leadership”.

Warranty and servicing

As per the wider Cupra range, the Born will be covered by the brand’s five-year, unlimited-kilometre warranty.

Cupra Australia has yet to announce details for battery coverage and servicing information for its electric vehicles. The high-voltage components in its plug-in hybrid range are covered for eight years or 160,000 kilometres, whichever occurs first.

2022 CUPRA Born Aurora Blue HQ 25


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