2023 Ferrari Purosangue V12 SUV to be revealed next week

Update: Ferrari Purosangue SUV reveal confirmed for September 13

Ferrari is fast approaching a tipping point, as the storied Maranello marque readies the global debut of its first-ever SUV.

The 2023 Ferrari Purosangue will be revealed globally on September 13, next week. The official reveal bookends the Purosangue's drawn-out development process, which the automotive world has watched with curiosity - and perhaps a little cynicism.

As previously confirmed, the Ferrari Purosangue will feature the brand's signature V12 engine under the bonnet, previewed by a short teaser video included below.

Ferrari previewed the Purosangue's front end in March, illustrating soft edges, thin headlights and a gaping front bumper. We expect the rest of the design language to reflect the soft curves possessed by the rest of the current Ferrari range, with a long raked windshield and a swooping roofline.

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Technical details remain under wraps for the moment, though we know Ferrari's series production 6.5-litre V12 most recently powered the front-engined 812 Superfast and GTS. There, Ferrari's hallmark V12 produced 588kW and 718Nm, though we wouldn't be surprised to see the wick turned down for Maranello's family hauler.

Stay tuned for more information to come.

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May 6: The 2023 Ferrari Purosangue may be the first SUV in the company’s eight decades of operation, but the upcoming model will still rely on its original recipe of V12 power.

Ferrari teased a new V12 on social media this week, while CEO Benedetto Vigna confirmed to Reuters the Purosangue would be the recipient of the engine.

“We've tested several options, it was clear that the V12 – for the performance and driving experience it could provide – was the right option for the market," Vigna said.

While Ferrari has been developing more environmentally-friendly powertrains like its new hybrid turbo V6 found in the 296 GTB, as well as pushing ahead with plans to release an all-electric model in 2025, the Prancing Horse is doing all it can to keep its iconic V12 engine alive for as long as possible.

Ferrari’s next hypercar is thought to share a version of the V12 engine.

The Purosangue will likely debut with the 12-cylinder engine initially, with a twin-turbo V8 expected to join the range at a later date to compete directly with the Lamborghini Urus – though the GTB’s V6 is also rumoured to be a possibility as an entry-level variant.

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Ferrari recently released a teaser image of the Purosangue, after leaked images of the vehicle emerged online.

The 2023 Ferrari Purosangue is expected to be unveiled in the coming months, with production to begin later this year.