Cupra
Cupra is a new brand from the Volkswagen Group, created in 2018 as a spin-off from the Spanish Seat brand in Europe.
The Cupra name was previously used to represent the sportiest versions of Seat vehicles, just as the GTI and R badges are used by VW.
The Cupra brand launched in Australia in mid 2022, with an initial line-up of three models: the Leon hatchback, Ateca SUV and Formentor crossover.
These models are powered by either turbocharged petrol engines or plug-in hybrid drivetrains, though Cupra is moving towards becoming a fully electric car maker by 2030.
Cupra’s first EV is the Born hatchback. Another three models will be added to Cupra showrooms by 2026 – comprising the Terramar plug-in hybrid SUV, Tavascan electric SUV, and the compact Urban Rebel electric hatchback.
Cupra Models and Pricing
| Model | Body | Drivetrain | Fuel Type | Price |
|---|---|---|---|---|
| CUPRA Ateca | SUV | 4x4 | Petrol | $60,990 - $67,990 |
| CUPRA Formentor | SUV | front, 4x4 | Petrol, Hybrid | $50,690 - $66,115 |
| CUPRA Leon | Hatchback | front | Petrol, Hybrid | $43,990 - $65,065 |
News
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News2023 Cupra Born pricing and features: Electric hatchback due next year
Sub-$60,000 price for Cupra’s first electric vehicle
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News2023 Cupra Leon pricing and features: Entry-level V due next year
Local pricing and features revealed for Cupra’s debut hatchback, offered in warm and properly-hot forms
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NewsVolkswagen Group Australia Managing Director Paul Sansom steps down after less than a year
Paul Sansom has left the Volkswagen Group in Australia after just 11 months in the top job
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News2024 Cupra Tavascan electric SUV to be built in China
Cupra has confirmed its forthcoming electric mid-size SUV will be built in China for export markets, including Australia
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Volkswagen delays long-range EV project
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New Electric Cars for Australia: Everything coming in 2022/23
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2023 Cupra Born electric hatch due in March or April; $60k price targeted
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Cupra offers finance deal on Leon and Ateca