Ford Maverick orders suspended due to high demand

The new 2022 Ford Maverick seems to have fallen victim to its own popularity, as the Blue Oval moves to suspend orders of the pick-up in the United States.

Launched in June last year and receiving in excess of 100,000 expressions of interest, the smallest pick-up in Ford's fleet has seen overwhelming demand, with more than 13,000 units sold to the end of 2021 – outselling the Mustang in the final quarter of the year.

However, success has come at a price, with Ford's assembly plants running at full capacity to ensure production of the Maverick can come close to meeting demand, ultimately leading to the manufacturer halting customer orders from January 27 until the American summer.

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As reported by The Verge, customers in the United States have been told they can still buy a Maverick from dealers, but won't be able to make their own orders until the second quarter of the year.

“There’s been overwhelming demand for Maverick – both hybrid and EcoBoost,” a Ford spokesperson said in a statement.

“We’re making the decision to stop taking new retail orders on the 2022 Ford Maverick starting after January 27 to focus on existing orders.

"Customers may still be able to purchase a Maverick on the lot at their local Ford dealer. We’ll kick off ordering for the 2023 Maverick starting in the summer.”

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Starting out at just US$19,995, the Maverick is undoubtedly the cheapest truck in Ford's range, sitting below the Ranger – which outsold it by just 1000 units in December – and the all-conquering F-150, the top-selling vehicle in the US for decades.

Unfortunately, we're still no closer to receiving the Maverick in Australia, although with the success of the Ranger last year and the next-generation model inbound this year, Ford might not want to undercut its most popular Australian model.