Mini to unveil fully-electric crossover concept in July

The EV crossover will preview Mini's future design language

Mini Electric EV Crossover Concept
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Mini has confirmed it is planning to produce an all-electric crossover model, with the concept set to be revealed next month.

Previous reports had rumoured a fully-electric crossover would drop into the line-up underneath the Countryman, which seems to be backed up by Mini's announcement of the concept – saying it is a "crossover model for the premium small-car segment."

It's understood the concept will showcase Mini's 'Charismatic Simplicity' design language for its future EVs, influencing the all-electric successor to the Countryman – while the three-door Hatch looks to retain its iconic features.

Mini Union Jack LED
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The Union Jack lights will continue to feature in Mini's upcoming models

Just like Alec Issigonis's original Mini, the upcoming generations of models from the manufacturer promise to deliver comfortable interior space with a minimal exterior footprint.

"Purely electrically-powered models from Mini give us a unique opportunity to rethink our design," said Mini's head of design, Oliver Heilmer. "At the same time, we retain the attention to detail, sense of tradition and passion for innovation that Mini is renowned for.

“The Mini Design DNA will clearly come through in every model of this new generation, leaving its brand affiliation in no doubt whatsoever.

"At the same time, the Mini design team has successfully created strong product features with individual accents that, more than ever before, underscore a sense of independence.”

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Next-gen Mini Hatch will be the first to go all-electric across the range

Features from the Vision Urbanaut concept, such as an OLED digital instrument cluster and infotainment screen, will carry across to the upcoming crossover concept – with the world-first round-surface touchscreen to be positioned in the middle of the dash, as has become tradition for Mini models.

Mini will take the covers off its electric crossover concept in late July, as it also gears up to reveal the all-new Hatch – the first generation of its iconic model to go all-electric.

Jordan Mulach
Contributor

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