Polestar announces subscription ‘ownership’ service

Polestar has announced it will offer a subscription service to allow subscribers to access its vehicles without the “inconvenience of ownership.”

The Polestar 1, and eventually the Polestar 2 and Polestar 3, will be available to subscribers on demand, with monthly costs covering insurance and maintenance of the vehicles.

“The subscription also includes pick-up and delivery servicing where Polestar contacts the customer to arrange a convenient time for scheduled maintenance,” Polestar says.

“Polestar also recognises that its customers can’t always plan their future motoring requirements. For this reason, Polestar on-demand services are available.

“Simply ordered online or through a Polestar app and added to the one monthly invoice, further reducing the “hassle” traditionally associated with car usage.”

Jonathan Goodman, Polestar chief operating officer says this new model of car ‘ownership’ as a disruptor fits in with the now standalone brand’s vision of changing the motoring landscape.

“Our vision is that the Polestar subscription model and services that we will offer will define the Polestar brand as much as our cars will.

“Services that exceed the needs, desires and expectations of the premium performance car customer are at the heart of Polestar, removing the inconvenience of ownership and allowing customers to purely concentrate on the pleasure of driving a Polestar car.”

In addition, Polestar’s “Phone-as-Key technology” allows the current “owner” of the vehicle to access it remotely, and virtually transfer the ‘key’ to another driver “to facilitate the collection of the car to re-charge it, service it and more.”

Polestar is also shifting its buying experience online, with test drives, subscription offers and on demand services able to be ordered online.

The newly revealed Polestar 1 will be the first car customers can access, and expressions of interest can already be submitted.