Rolls-Royce redesigns Spirit of Ecstasy for its Spectre EV

The Spirit of Ecstasy has gone on a diet, as Rolls-Royce trims down its iconic emblem for the next generation of models.

Celebrating the 111st year since it was first used, the bonnet-adorning emblem has been tweaked ahead of the all-electric Rolls-Royce Spectre's debut, with a more aerodynamic look bringing 'her' into the 21st century.

Trimmed down by roughly 17 millimetres to now stand just 83mm tall, the luxury brand has made sure the Spirit's robes are no longer mistaken for wings, also becoming more aerodynamic – contributing to the Spectre's drag coefficient of 0.26.

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Set to be adopted by the Spectre and the rest of the Rolls-Royce range, CEO Torsten Müller-Ötvös said the revised Spirit embodies the future direction of the vintage marque.

“The Spirit of Ecstasy is the most famous and desirable automotive mascot in the world," said Müller-Ötvös.

"More than just a symbol, she is the embodiment of [Rolls-Royce], and a constant source of inspiration and pride for the marque and its clients. Like our brand, she has always moved with the times while staying true to her nature and character.

"In her new form she is more streamlined and graceful than ever before – the perfect emblem for the most aerodynamic Rolls-Royce ever created, and for gracing the prow of our bold electric future.”

Despite the ongoing global pandemic, Rolls-Royce posted its best ever year of sales in 2021, recording a total of 5586 vehicles sold across the globe, headed up by the Ghost.