Rolls-Royce sets new company record for annual sales in 2021

Luxury automotive brand Rolls-Royce has recorded its best ever year of sales, bouncing back from a tough 2020 to reach a new peak.

Across the 12 months of 2021, the Goodwood-based manufacturer recorded 5586 vehicle sales internationally, a 49 per cent increase over the lockdown-ridden year prior and the highest in its 117-year history.

Driven largely by the Ghost – its most 'affordable' model at a starting pice of just over $600,000 in Australia – Rolls-Royce set new sales records in China, the Americas and the Asia-Pacific region, the former two of which accounted for roughly 30 per cent of sales alone.

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Its bread-and-butter vehicles such as the Cullinan and Phantom are still popular, with the order books for both filled until the third-quarter of next year, while Rolls-Royce's bespoke, coachbuilt creations also remain in high demand.

CEO Torsten Müller-Ötvös said 2021 was a strong year for the manufacturer as it looks to push forward into the future.

“This has been a truly historic year for Rolls-Royce Motor Cars," said Müller-Ötvös.

"In the past 12 months, we have recorded our highest-ever annual sales, launched the latest addition to our Black Badge family, stunned the world with our coachbuilding capabilities and made huge strides into our all-electric future.

"As always, it has been made possible by the dedication and commitment of the extraordinary people at the Home of Rolls-Royce, our international team and our global dealer network. I wish to extend my thanks and congratulations to each and every one of them: it is my privilege and pleasure to work alongside them every day.”

The British marque also teased its first electric vehicle last year, planning to launch the Spectre in 2024 as it moves to a fully-electric model line-up by 2030, likely using technology from parent company BMW.