Rolls-Royce Wraith, Dawn axed from Australian line-up

Despite strong sales, the two-door Rolls-Royce models have been withdrawn from Australia

Rolls-Royce Wraith Black Badge 2019
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The Rolls-Royce Wraith and its convertible sibling, the Dawn, have been discontinued for the Australian market.

A spokesperson for Rolls-Royce confirmed the Wraith and Dawn can no longer be ordered, with the Phantom, Ghost, and Cullinan SUV now forming the company’s local line-up.

The decision to withdraw the vehicles in Australia leaves the luxury carmaker without a two-door model to sell until the pure-electric Spectre arrives in late 2023, and follows the removal of the Wraith and Dawn from the US market in 2021.

It’s likely the decision is related to a recent announcement by Rolls-Royce parent company BMW that it would end production of the 6.6-litre N74 twin-turbo V12 this year – an engine used by both the Wraith coupe and Dawn convertible.

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The Phantom, Ghost, and Cullinan all use a 6.75-litre twin-turbo V12 – also a member of the N74 engine family, but unique to Rolls-Royce – which will continue to be built for the foreseeable future.

The news comes off the back of a sales record for Rolls-Royce, with 5586 vehicles sold in 2021 – the most in its 117-year history.

In Australia, combined sales of the Wraith and Dawn amounted to 20 vehicles sold throughout 2021, or more than 60 per cent of all Rolls-Royce cars delivered to customers in the last calendar year, suggesting the decision to remove the two models was not due to a lack of interest.

Ben Zachariah
Contributor

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